Facebook Plan

I don't have a business of my own to promote for this class, so I'm helping my good friend Larisa. She is a successful model who wants to get a web site going that has nutrition, fitness and beauty tips for girls. I eat Mcdonalds about 8 times a week, and am extraordinarily good-looking without really trying...In other words, we'll have to work together to write content, because I'm not super knowledgable in these areas. This isn't a business at the moment, because we don't currently have a method of making money on the site, but if we can create a successful site we may look into some things.

We've got a web site up and running (larisafraserblog.com) and have written some content on it. We also have a Facebook fan page. The Facebook page is her modeling fan page, and isn't named after or dedicated to her nutrition website, but we think it will be easy to use the page to generate traffic to the site. We only have 222 likes on the page right now, so our first order of business will be getting more. 

We also plan to use Twitter to generate more traffic. I still have a little bit of convincing to do to convince Larisa to get back on Twitter, because she has had some rough experiences on it before (stalkers...long story). I think Twitter will probably be our most effective tool to generate traffic, because she has an extensive network of models she knows that use Twitter, so I think we could quickly reach a lot of people that way.

We are also toying with the idea of doing a series of Youtube videos to generate traffic. We haven't made a final decision, however. Ultimately, I think it will be easy to get people to the site, because Larisa is a well-connected person who is very attractive, and we've got a lot of photos of her LOOKING very attractive. As a result, I don't think that getting traffic will be hard, the key will be getting people to keep coming back to the site. We will do this by writing quality, compelling content that will help people eat healthy and look their best. We will also make an effort to target the demographic we are seeking, rather than simply attracting hordes of hormonal adolescents who simply want to see pictures of Larisa in a bikini (of which there will likely be several). 

The personas we are targeting:

Chelsey is 26, and just had her first child. She used to be able to eat anything she wanted and stay at a healthy weight, but that is no longer the case. She doesn't know much about healthy dieting, and wants to know how to lose the weight she put on when she had her child.

Jessica is 18, and an aspiring model. She knows that there is a lot of bad information out there, and wants to find a credible source who has already achieved the goals she seeks to accomplish.  

Leslie is 19, and doesn't really know how to take care of her hair. It is constantly giving her issues. She is always looking for tips and tricks to help her have healthy hair.

Our goal is to get 1,000 likes on the Facebook page, and regular commenters and interaction on the website.